Is Angi burning
your money?
You're paying for leads. But are you actually making money? Enter what you spent on Angi, Thumbtack, or any paid lead source and how many jobs you booked. See if it's worth it.
Your lead sources
| Source | Monthly spend | Leads / mo | Jobs won | Cost / lead | Cost / job | ROI | Grade |
|---|
Total monthly spend
Total monthly revenue
Overall marketing ROI
Recommendations
Enter your lead source data above to see personalized recommendations.
*All calculations are estimates. ROI = (revenue - spend) / spend. Revenue is estimated as jobs won x average job value. Actual profitability depends on job costs, overhead, and margins.
Disclaimer: This calculator is for informational purposes only. Results are estimates based on the inputs you provide and industry averages. Actual costs and revenue may vary based on your market, business model, and other factors. Consult with a financial professional for specific business decisions.
Last updated: May 2026
Frequently asked questions
What's a good cost per lead for contractors?+
It varies wildly by trade and source. Google Ads for plumbing might cost $30-80/lead. Angi leads can be $15-60. Referrals are essentially free. The real question is cost per job, not cost per lead. A $50 lead that converts at 40% costs you $125/job. A $20 lead that converts at 5% costs you $400/job.
How much should contractors spend on marketing?+
Industry benchmarks suggest 5-10% of revenue for established businesses, 10-15% for growing ones. The number matters less than the ROI. If a channel returns $5 for every $1 spent, spend more on it. If a channel breaks even or loses money, cut it.
Why are referrals always the best ROI?+
Because they cost almost nothing and convert at the highest rate. A referred customer already trusts you. The catch is that referrals don't scale on demand. You can't buy more referrals next month. That's why you need paid sources too, but they should be optimized ruthlessly.