How many estimates are
going cold?
You send estimates all week. How many actually turn into jobs? Enter your numbers and see the revenue leak from proposals that never convert.
Your numbers
Your close rate
Average
The numbers
If you improved by 5 percentage points
Close rate benchmarks by trade
| Trade | Low | Average | Top performers |
|---|
Benchmarks are approximate industry ranges. Service/repair work typically closes higher than large project estimates. Emergency work closes the highest because the customer needs it done now.
How to improve your close rate
Respond faster
The first contractor to send an estimate usually wins. Speed signals professionalism. Use our Did You Call Back Fast Enough? to benchmark your response time.
Follow up within 48 hours
Most contractors send the estimate and never follow up. A simple "Did you have any questions about the estimate?" text or call within 48 hours significantly increases close rates.
Present options (good/better/best)
Giving customers 2-3 options instead of one price makes them choose between your options rather than choosing between you and a competitor.
Send professional estimates
A clean, branded PDF estimate builds trust. A price texted from your phone does not. Use our free estimate generator to create professional PDFs.
Disclaimer: This calculator is for informational purposes only. Results are estimates based on the inputs you provide and industry averages. Actual costs and revenue may vary based on your market, business model, and other factors. Consult with a financial professional for specific business decisions.
Last updated: May 2026
Frequently asked questions
What's a good close rate for contractors?+
It depends on your trade and job type. Service/repair work (small jobs, urgent needs) typically closes at 40-60%. Large project estimates (remodels, new installs) close at 20-40%. Emergency work closes at 60-80% because the customer needs it done now. If you're below 25% across the board, there's room to improve.
Should I track close rate by lead source?+
Yes. Referral leads typically close at 2-3x the rate of paid leads. If you're spending money on leads that close at 10%, you're paying a lot per job. Track close rate by source to find which channels give you the best customers, not just the cheapest leads. Use our Is Angi Burning Your Money?.
Is a higher close rate always better?+
Not necessarily. If your close rate is above 70%, you might be pricing too low. Customers are saying yes too easily. Try raising your prices 10-15% and see if your close rate drops to a healthier 40-50% range while your revenue goes up.