Where are you
losing leads?
Five quick questions about your business. See exactly where leads are falling through the cracks, what each leak costs you, and what to fix first.
Your numbers
Optional. Enter these so we can estimate the dollar cost of each leak.
Score your lead funnel
1. How do you handle after-hours calls?
2. How fast do you return a missed call?
3. Do you send estimates within 24 hours of a site visit?
4. Do you follow up on unsold estimates?
5. Do you ask for Google reviews after completing a job?
Lead leak score
Answer the questions above to see your score.
Biggest leak
Complete the scorecard to identify your biggest leak.
Quick lead priority check
Got a lead on the line? Answer three questions and know instantly whether to chase it or move on.
How soon do they need the work done?
What size job is it?
How did they find you?
of after-hours calls never get returned. Each one is a lost job.
more likely to convert when you contact leads within 5 minutes.
higher close rate when you follow up on unsold estimates within 48 hours.
Frequently asked questions
What is a "lead leak"?+
A lead leak is any point in your sales process where a potential customer drops off before becoming a paying job. Common examples include unanswered after-hours calls, slow callback times, delayed estimates, and no follow-up on unsold quotes. Each leak represents real revenue that could have been captured with a better process.
How accurate are the dollar estimates?+
The dollar estimates are conservative projections based on industry averages for contractor close rates and lead conversion. They use your average job value and monthly call volume to personalize the numbers. The actual impact depends on your specific market and trade, but the relative ranking of your leaks (which one is costing you the most) is reliable.
Which leak should I fix first?+
Fix the one with the highest dollar impact first. The scorecard ranks your recommendations by estimated monthly cost, so the top item on the list is your best ROI. In most cases, answering after-hours calls and speeding up your callback time deliver the biggest and fastest return.
What is a good score on this scorecard?+
A score of 40 or above (grade A) means your lead funnel is tight. Most contractors score between 15 and 30, which means there are significant, fixable gaps. Even moving from a C to a B can represent thousands of dollars in recovered revenue each month.
How often should I re-take this audit?+
Quarterly is ideal. After you fix your biggest leak, come back in 90 days and re-score. Your weak spot will have shifted, and the scorecard will surface the next highest-impact improvement. Treating this as a recurring audit keeps your lead funnel from drifting back into old habits.
More free tools for contractors
See exactly how much revenue you lose when nobody answers your phone after 5 PM.
Grade your callback time and see how much revenue slow response times are costing you.
Track your estimate-to-job close rate and calculate the value of improving it.
Stop leaking leads.
Turnkey Dispatch answers every call, qualifies the lead, and texts you the details. No more missed calls, no more lost revenue.