How many members cover
your slow season?
Maintenance agreements are slow-season insurance. See how many service plan members you need to cover your overhead when the phone stops ringing.
Your numbers
Additional work found during maintenance visits.
% of visits that result in upsell work.
% of customers who renew annually.
Monthly recurring revenue
from maintenance agreements alone
Annual breakdown
5-year growth projection
| Year | Agreements | Monthly Rev | Annual Rev |
|---|
*Projections assume consistent new agreement growth and retention rates. Actual results vary based on your market, sales effort, and service quality.
Why maintenance agreements matter
Predictable revenue
Know what's coming in every month. Maintenance agreements create a revenue floor that covers overhead regardless of whether the phone rings tomorrow.
Fill slow seasons
Maintenance visits keep crews busy year-round. Schedule preventive visits during your slow months so your team stays productive instead of sitting idle.
First call advantage
Agreement customers call you first when something breaks. They already trust you, they already have a relationship with you, and they're not shopping around.
Higher lifetime value
Agreement customers spend 2-3x more over their lifetime compared to one-time service call customers. They stay longer, buy more, and refer more people.
Average retention rate for well-run maintenance agreement programs
Lifetime spend of agreement customers vs one-time service calls
Cost to use this calculator. Figure out your recurring revenue potential.
Frequently asked questions
How much should I charge for a maintenance agreement?+
Pricing varies by trade. HVAC maintenance agreements typically run $15-30/month. Plumbing and electrical are usually $10-25/month. Pest control tends to be higher at $25-50/month because of more frequent visits. The key is pricing above your visit cost so every agreement is profitable on its own, before any upsell revenue.
How many visits per year should I include?+
Most trades include 1-2 visits per year. HVAC companies typically do a spring tune-up and fall inspection. Plumbers might offer an annual flush and inspection. Pest control often does quarterly visits (4/year). More visits mean more upsell opportunities, but also higher costs. Find the balance where customers see real value and you stay profitable.
What's a good retention rate?+
A well-run maintenance agreement program retains 75-85% of customers annually. Below 70%, you're losing customers faster than most companies can replace them. Above 85%, you're doing excellent work. The biggest drivers of retention are actually showing up on time, doing thorough inspections, and communicating clearly about what you find.
How do I sell more maintenance agreements?+
The easiest time to sell an agreement is right after you finish a job. The customer already trusts you and just experienced the hassle of finding a contractor. Offer the agreement at checkout with a simple pitch: "For $X/month, we'll come out twice a year to make sure everything stays running, and you get priority scheduling if anything breaks." Train every tech to offer it on every job.
Should I offer a discount on repairs for agreement customers?+
A small discount (10-15% on repairs) makes the agreement feel more valuable and increases retention. It also makes it easier for your techs to sell additional work during maintenance visits. The discount pays for itself through higher upsell conversion rates and longer customer relationships. Just make sure you're still profitable on the discounted repair work.
More free tools for contractors
Grow your agreement base faster.
Every missed call is a missed chance to sell a maintenance agreement. Turnkey Dispatch answers every call, captures leads, and books jobs so you can focus on building recurring revenue.