What are customers saying about
your competitors?
See what customers in your area love and hate about local contractors. Real Google reviews, real patterns.
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What customers love
What customers complain about
Your Competitive Playbook
Frequently asked questions
Why should contractors read competitor reviews?+
Competitor reviews tell you exactly what customers in your area care about most. If every negative review mentions "didn't call back" or "showed up late," those are the gaps you can fill. If positive reviews keep praising "explained everything" or "fair pricing," those are the standards customers expect. Reading competitor reviews is free market research.
How many Google reviews do I need to compete?+
There is no magic number, but businesses with fewer than 10 reviews are often filtered out by customers before they even look at the rating. In most markets, the top-ranked contractors have 50-200+ reviews. Focus on consistency: getting 2-4 new reviews per month matters more than a one-time push. Use our review link builder to make it easy for customers to leave one.
What's a good Google rating for a contractor?+
Most customers filter by 4.0 stars and above. If you're below 4.0, you're losing clicks before customers even read your reviews. The sweet spot is 4.5-4.9. A perfect 5.0 with very few reviews can actually look suspicious. Focus on delivering great service and consistently asking for reviews, and the rating takes care of itself.
Should I respond to competitor reviews?+
No, but you should respond to your own. Responding to every review (positive and negative) shows potential customers you care about feedback. For negative reviews, acknowledge the issue, apologize, and offer to make it right. For positive reviews, a genuine thank-you goes a long way. Use our review reply generator to write professional responses quickly.
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Data sourced from Google Places API. Reviews shown are public Google reviews. Results vary by search timing. Keyword analysis is approximate.