What pages should
your website have?
Most contractor websites are too thin. Enter your trade and the cities you serve. We'll show you every page you need to rank locally and get more calls.
Your business details
100% free. Generated in your browser. No account needed.
Your website page plan
Core Pages
Every contractor website needs these foundational pages.
Service Pages
One dedicated page per service you offer. Each page targets a specific keyword.
Location Pages
Service + city combinations. These are your local SEO workhorses.
Now you know what pages to build.
Make sure every call from those pages gets answered. Turnkey Dispatch gives you an AI receptionist that picks up 24/7 so you never miss a lead.
of Google searches have local intent
Source: Google
higher local rankings for businesses with service + city pages
Source: Moz
of users never scroll past the first page of results
Source: HubSpot
This page plan is a recommendation based on common contractor website structures. Actual SEO results depend on content quality, competition, domain authority, and many other factors.
More free tools for contractors
Frequently asked questions
Why do I need separate pages for each service? +
Google ranks individual pages, not entire websites. A dedicated "Drain Cleaning in Santa Rosa" page is far more likely to rank for that search than a generic "Services" page.
Do I really need a page for every city? +
If you want to show up when someone in that city searches, yes. Google favors pages that specifically mention the location the user is searching from.
This is a lot of pages. Where do I start? +
Start with your top 3 revenue services in your primary city. Add one page per week. Even 10 service-specific pages puts you ahead of most competitors.